Playlogic Entertainment, Inc. (BULLETIN BOARD: PLGC.OB) — an independent worldwide publisher of entertainment software — has appointed Pierre Thiercelin (33) as Chief Sales and Marketing Officer.

Pierre Thiercelin (France) joined Playlogic Entertainment in March 2007 as International Sales Director and actively contributed to the further development of the company’s distribution network. In his new capacity, he will be responsible for Playlogic’s worldwide sales, marketing and licensing activities.

Thiercelin has over 9 years experience in international trade working for various video games companies such as Midway, Novalogic and Ignition and also for non video games companies such as Samsung.

Pierre Thiercelin reports directly to both Willem M. Smit, Chief Executive Officer, and Rogier W. Smit, Executive Vice President of Playlogic. Pierre Thiercelin replaces Stefan Layer who will leave the company.

Pierre Thiercelin says: “I am excited about the opportunities that lie ahead for Playlogic. The foundations have been laid for a very successful future and I am delighted to be part of the team that will make it happen.”

Rogier W. Smit says: “Pierre’s experience and drive fit perfectly with our company’s strategy and ambitions for the years ahead. He has proven to be a very valuable asset for Playlogic and we expect to execute on our publishing portfolio and related revenues as planned.”