AdBrite, the Internet’s Ad Marketplace, today announced that Daniel Issen has joined the company as Vice President of Engineering. An industry veteran with over 20 years experience, Daniel is now responsible for software development at the company.

“We are excited to have a technology executive of Daniel’s caliber join AdBrite,” said Ignacio Fanlo, CEO of AdBrite. “Daniel has a proven track record architecting and building highly scalable marketplace systems. His skills are a perfect match to help scale AdBrite’s business and enhance our targeting and matching capabilities.”

Issen joins AdBrite after nearly 6 years at eBay, where he held a number of engineering management positions throughout the company. Within eBay, Daniel was responsible for all aspects of finding, including catalogs, attributes, and search. Daniel was the sole architect for eBay’s catalog system, blogs, several of eBay’s motor related offerings, and online classifieds site Kijiji. At PayPal, Issen managed application and data architecture, and managed engineering teams for global operations. Issen has over 20 years experience designing and building highly available and horizontally scalable systems, most notably in the domains of search, financial systems, and operations research.

“AdBrite is a scale leader and innovator in the online ad marketplace,” said Issen. “I am excited to join the team and look forward to expanding AdBrite’s robust ad targeting and optimization capabilities.”

Over the past year, AdBrite has made several key additions to its executive team, tapping talent from successful advertising, media, and technology businesses. AdBrite’s management team includes former executives from eBay, Shopping.com, PayPal, Yahoo!, AOL, E*TRADE, IAC, Salesforce.com, and Check Point Software.