UTStarcom, Inc. (NASDAQ:UTSI) today announced that Frankie Sum has joined the company as regional vice president of international sales for UTStarcom’s Asia-Pacific operations.

Sum will lead UTStarcom’s sales efforts in the Asia-Pacific region, where UTStarcom holds leadership positions in its core business focus areas: Internet Protocol TV (IPTV), Next Generation Networks (NGN) and broadband. Sum will oversee all the country managers in Asia Pacific except China, India and Japan.

“Frankie’s experience in implementing an effective global sales strategy will mark a vital contribution to our international sales efforts in Asia-Pac, especially as UTStarcom continues its momentum in this key high-growth geography,” said David King, senior vice president of international sales and marketing, UTStarcom, Inc. “With his leadership and insight, Sum will help grow UTStarcom’s overall market share in one of our most important regions.”

Prior to joining UTStarcom, Sum served as head of Asia sales for EDS and held a variety of senior positions over a nine-year period at Cisco Systems, including Hong Kong managing director responsible for the company’s operations in Hong Kong, China, Taiwan, and the Philippines at various periods. Previously, he held several managerial roles for global technology leaders including Software AG, Informix Software, Concurrent Computer Corporation and IBM.

Sum holds a master’s degree in computer science from the University of California at Los Angeles and a bachelor of science degree in mathematics from California State University, Fresno.